Friday, December 26, 2025

I'm Not Just an Avid Reader, I'm an Addicted Reader

Photo courtesy of Ferguson Library (Stamford, CT) 
I was raised on books, and even though we live in the age of the Internet, kids aren't reading enough. They still need books. And I'm so grateful I had access to all the books I wanted!

Dr. Seuss was well-known in our house. Green Eggs and Ham, Cat in the Hat, Are You My Mother? One Fish, Two Fish, Red Fish, Blue Fish, Fox in Socks, Hop on Pop. And then there were Seuss-like books such as A Fish Out of Water by Helen Palmer ("Never feed him a lot, feed him only a spot!"), where a little boy feeds his fish Otto so much he grows to the size of a swimming pool and a man has to come and shrink him back down to size. 

I remember when I was four, my sister Diane was five, and you had to be five to have a library card, so she had one and I didn't. And one afternoon my grandmother Ellen was taking Diane to the library and I wanted to go. Grandma said I couldn't go because I didn't have a library card. I still remember like it was yesterday being about as angry as any child could get. It was like there was smoke coming out of my ears. And I remember saying with as much hateful vengence as any four-year-old could muster, "I can't wait until I'm five and I can get a library card!"

Once I turned five, I made as much use of the library as any child could. I feel fortunate to have grown up in a city with a big beautiful, state-of-the-art library. Over the years, I not only took books out, I bought books, I donated books, I used the microfiche (yes I'm that old) to research things in old copies of the city newspaper, the Stamford Advocate. I even attended their annual Book and Author Luncheons a couple of times and got to listen to famous authors in person. 

One day, I bought a record albumThe Best of Breadand I was too impatient to wait to get home to hear it so I went right next door to the library where you could get a set of headphones at the front desk and sit and listen to a record on a turntable. Truth be told I was 16 years old and I was stoned, and Bread was phenomenal music to listen to when you were stoned. Then along came a friend from school. He was stoned too and I told him to go the desk and get a set of headphones, because there were two ports in the record player. So we just sat there for an hour high as a kite not just listening to the music but feeling the music! It was an experience I will never forget. 

We also had a bookmobile. When we lived on Dora Street I would walk about a half mile to get to it. When we moved in Sylvan Knoll, it pulled up right in front of the parking lot in front of my house. I remember the summer I was 14, I spent hardly any time outside in the sun and heat. Every Wednesday, I would load my arms up with eight hardcover books and walk back to the house. I read a book a day and by the time the bookmobile came back around I was done with all of them!

Our mom also bought into a couple of books-by-mail programsone for me and one for my sister. And even though I loved mine, Diane's were way better than mine. Each one was a classic: Treasure Island, Jungle Book...I couldn't wait for Diane to finish them so I could pick them up. I didn't just read them, I devoured them. 

Today, libraries have movie theaters where they play free movies, and they're usually well known. They rent videos and CDs, have book sales so you can buy books for your own collection, and offer a multitude of classes such as dance, exercise, computers, and English as a Second Language. 

If you're a parent, please take the time to read to your kids. It's the best way for them to get the reading bug. Join your local library and get them excited about finding books they haven't read yet. And if you read to them, they'll read to their kids too!

If you like fiction, please read my novel. It's a story of strength and success, but it has plenty of crime, deceit, backstabbing, and of course, love. Find In Fashion's Web on Amazon. It's available in print, on Kindle and on Audible. 


Wednesday, December 24, 2025

Something Only a Book Reader Would Understand



This is my favorite bookmark. I've had it since 1978. It is now 2025, soon to be 2026. That means it's 47 years old! And I've managed to keep it all these years. The cracks, or patina, show that I've gotten good use out of it!

As someone who values books and stories, this bookmark is very precious to me. I used it when I read The Other Side of Midnight and Bloodline by Sidney Sheldon back in 1978. It was Sidney Sheldon's books that made me want to be a novelist, and this bookmark was there to witness me receive my calling!

Today, I am a published novelist, with one book on Amazon (In Fashion's Web) and one on the way next summer. 

In addition, I have spent my entire career as a professional writer and editor. I'm published in over 50 magazines, newspapers, newsletters and websites. And I currently help others write, edit, proofread and self-publish their own books (if you need help let me know!).

Even now, as you can see by this picture, Garfield sits inside a book I am currently reading! (Heart, Life, Music, by Kenney Chesney [2025, William Morrow]). I will take great care to make sure that he lasts another decade with me, and then some. 

Do you have a favorite bookmark? Share your photo in the comments section below. 

If you like fiction, please read my novel. It's a story of strength and success, but it has plenty of crime, deceit, backstabbing, and of course, love. Find In Fashion's Web on Amazon. It's available in print, on Kindle and on Audible. 



Tuesday, March 5, 2024

Take a Writing Course!

There are tens of dozens of school and associations, both in America and around the world, that offer writing classes. Many are in-person and but a signficant number of classes are offered online today, which means you could attend a class hundreds or thousands of miles away from your home office. 

Or, picture this: It's post-COVID and you're working remotely full-time. Why not move, even temporarily for, say, a six-week course in a beautiful oceanside town or somewhere near a ski resort? Your tether to your geographic area has been cut by today's circumstances and your options are unlimited. 

Here's one idea:


Stanford University, which is southwest of Palo Alto and on the southern tip of the San Francisco Bay, has recently announced its Spring Creative Writing session. Classes cover writing adult and children's fiction, poetry and memoirs and there are several on campus, as well as online and flex, which I believe is a hybrid of both. 

You could take a class online, or you could relocate to California for a few months! Why not?

But let this just be a jumping off point. Let your imagination explore all the places you've got on your bucket list. A little Internet searching might uncover a class or a writing conference a thousand miles a way that interests you, or one right in your own back yard. 

Always write! Always learn!

If you like a good murder mystery or love story, check out my novel, In Fashion's Web on Amazon. 


 




Friday, February 16, 2024

Announcing...The Under Covers...A New Website for Indie Books

 I am so excited to be included in this new venture! My book, In Fashion's Web, is currently appearing in their online bookstore, and will soon be appearing in their brick and mortar store in England when it is completed. 



And here I am!



If you like a good murder mystery or love story, check out my novel, In Fashion's Web on Amazon. 


Friday, February 9, 2024

I Can't Think of a Better Excuse to Go to Martha's Vineyard!

 What a creative place to get creative. And even though it's virtual, you can at least feel like you're on the beach! Click on the image to go directly to the Institute's website. 



If you like a good murder mystery or love story, check out my novel, In Fashion's Web on Amazon. 

Thursday, August 17, 2023

How to Write for a "Digital First" Strategy and Why You Should

What does it mean to be digital first? It means publishing your articles on the Internet before you publish them in any print products you have.

In the typical print-based strategy that manifested from the 1960s all the way to the early 2000s, companies would write articles and publish them in print materials such as magazines, newspapers and newsletters. 

Enter the World Wide Web
The World Wide Web came along in 1995, and by 2000, most publishing companies had websites, although they were afterthoughts. On these websites, they would take articles that ran in their print publications and repost them online. This is a print-first, digital-second strategy. 

But since 2000, and due more to the growth of cell phone usage than computers but both taking some credit, online media has become pervasive, while print is shrinking. 

Today's digital-first strategy
In today's media world, the most progressive companies are reversing that business modelthey're publishing online first, and then pulling from online content to build print products. This is a digital-first strategy. 

But simply publishing online first is not the crux of the strategy. A digital first strategy depends on data gleaned from Google Analytics. 

What Google Analytics does
Google Analytics collects viewership data on everything you post. It will rank number of views of all your articles for the life of the site, for a year, for a month, or just for a particular article. 

But here's the holy grail: It also gives you the most searched keyword terms on your site. Perhaps you run a health site. You can look at these keyword terms and know that people are very interested in nutrition but not in breast cancer, or very interested in osteoporosis treatments but not so much in macular degeneration. 

Why is this important? Because if you write about what people are looking for, they will find your content and read it, and you will get more views. If you simply write what you like to write or what you think people want to read, you may be surprised to find that you're not get the page views you desire. 

If your site is advertising supported, then managing your content according to keyword strength is critical. The more you are able to provide the content that people are looking for, the more page views you will get, and the more ad sales you will generate. 

See my previous article, How to Let Google Analytics Drive Your Digital Content

And stay tuned for my next article, how to write for search engine optimization (i.e., Google). 

If you like a good murder mystery or love story, check out my novel, In Fashion's Web on Amazon. 





Saturday, August 12, 2023

Let Google Analytics Drive Your Online Content

When you write for a website, you generally write what you want, or what someone else asks you to write. One thing most people don't do is write what visitors want to read. 

How do you know what visitors want to read? Google Analytics (GA) will tell you. 

If you have a website, it probably already has Google Analytics built in. If it doesn't, you can download it. 

What does Google Analytics do?
Google Analytics records data about how visitors interact with your content. It will give you page views by article name; by time frame (i.e., the month of January) and by keywords. 

This last one is the most important. Google Analytics will rank for you the most searched keyword terms on yourwebsite. For example, if you maintain a site about nutrition, people might search for terms such as recipes, eating for type 2 diabetes, low-salt meal ideas, sugar-free, quick dishes, microwavable meals, etc. 

When you request a keyword report, you specify a time frame, so you might put in the first and last date of the previous month, for example, and then GA will rank them from "most searched" to "least searched". So your list might look like this:

recipes, 10,432
eating for type 2 diabetes, 9,807
low-salt meal ideas, 6,324
sugar-free, 3,965
quick dishes, 2,148
microwavable meals, 1,725

How to use this information
Once you have your keyword ranking in hand, you then can craft articles around those keyword topics. For more information on how to write articles around keyword themes, see my next article, "How to Write for a Digital First Strategy and Why You Should."

If you like a good murder mystery or love story, check out my novel, In Fashion's Web on Amazon.